With the rise of AR and increased social and digital demands it is important to take time out and connect with our breath. Online interactions and daily stressors can soon become overwhelming and in the age of technology it can be necessary to be plugged in while taking a moment offline.
The first video is an ad campaign for Flowered Relaxation which has been designed to show the transition between the analogue and digital worlds. Looking at this through a comedic lens, the short animation talks about bringing ‘breathing’ into the digital age. Breathing is clearly something that happens daily and for those of us who are lucky, we don’t even have to think about it. While the world is shifting further online, and I have used this to enhance the positive message that Flowered Relaxation embodies.
I chose to create a meditation app as this will help the parts of the population that are interested in technology but are feeling slightly stressed or anxious with all the change. The app will help guide users through breathing practices and the visual elements can be used in public to not draw attention. The target audience is broad as there is not one age or demographic that would benefit more than another. This Flowered Reflections is a fun and relaxing way to connect with nature.
